Units of Galaxy foldable smartphones shipped to businesses more than doubled as interest from the financial services community drove higher adoption
SEOUL, Korea – November 29, 2022 – Samsung Electronics Co. Ltd. today announced the number of Galaxy Z Fold and Galaxy Z Flip smartphones sold for enterprise use has more than doubled year on year. From January to October 2022, the number of foldable smartphones Samsung contracted to enterprise customers increased by 105% compared to the same period in 20211.
With foldable smartphone shipments expected to reach 16 million units worldwide2 – an increase of 73% year on year – the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users.
Benefits of Foldables for Enterprise Users
As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74%3 of a sample group of financial advisors say staying connected via mobile apps is important or critical.
“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”
The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to traditional smartphone screens.
The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.
The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.
The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen4.
Powerful Partnerships That Enhance the Experience of Foldable Devices
These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.
Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.
According to a recent survey, the Bloomberg Professional app5 is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers6. It takes advantage of the Galaxy Z Fold’s unique form factor to enable financial professionals to access Bloomberg’s market data, analytics, news, and communications on the go in a more intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.
1 According to internal data. Figures comparing period from January to October 2022, to January to October 2021.
2 Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/
3 Source: Coalition Greenwich, "The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience." October 2022.
4 S-pen sold separately from Galaxy Z Fold4
5 Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.
6 Source: Coalition Greenwich, "The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience." October 2022.
7 DocuSign requires separate app installation for use. Availability may vary by market and model.
8 Source: DocuSign, “About DocuSign” https://www.docusign.com/company
9 S-pen sold separately from Galaxy Z Fold4
10 IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.
11 S-pen sold separately from Galaxy Z Fold4