Samsung Presents Galaxy Star and Galaxy Pocket Neo

Samsung targets the youth with smart features, dual SIM connectivity, a variety of apps and multimedia content, and stylish design

Samsung targets the youth with smart features, dual SIM connectivity, a variety of apps and multimedia content, and stylish design

SEOUL, Korea, April 3, 2013 - Samsung Electronics Co., Ltd, today announced the introduction of the GALAXY Star and GALAXY Pocket Neo, featuring powerful performance, intelligent features and enhanced dual SIM functionality to provide exceptional connectivity and entertainment. Perfect for the younger generation of mobile users, the GALAXY Star and GALAXY Pocket Neo are designed with a stylish, compact form factor and packed with the latest Android user experience, intuitive navigation and multimedia and content sharing possibilities.

Features include:

• Stylish and Compact Form Factor: Both devices feature a compact, curved form factor to easily fit in your pocket or small bag and natural to operate using one hand. Their smooth clean lines and stylish yet sophisticated design make the perfect complement to work or personal life.

• Superior Performance: The GALAXY Star and GALAXY Pocket Neo are powered by a 1GHz and 850 MHz processor, respectively, for powerful performance, smooth UI transitions and fast internet, which makes watching videos, navigating apps, playing games, surfing the web and multitasking quick and effortless. Both devices also feature 4GB of internal storage with up to 32GB of expandable memory to store all your favorite apps, music, videos, photos and more.

• Rich, Interactive User Experience: Combining Android 4.1 (Jelly Bean) experience with the user-friendly Touchwiz interface, the GALAXY Star and GALAXY Pocket Neo allow you to easily navigate the device, switch between apps, take and share photos and customize the home screen with just a few taps. The advanced software also facilitates more efficient CPU use for improved battery life, meaning users can enjoy longer talk time and multimedia use. Built-in widgets offer one-click shortcuts to weather and other recently-used applications for quick and easy access to real-time notifications. Enhanced with intuitive motion UI, both devices can detect simple movements to intelligently complete common tasks. When unavailable to accept a call, users can simply flip over the device to mute the ringer. Users can also scan the Bluetooth connected devices or wireless access points by simply shaking the devices.

• Reliable Dual SIM Connectivity: Whether using the device for work or play, the GALAXY Star and GALAXY Pocket Neoprovide customers the flexibility and added convenience of two phone numbers for calling, texting and web usage through their Dual SIM functionality that includes intuitive settings for easy call and security management. Utilizing the Always On feature, there’s no reason to miss a call with call forwarding to the other SIM even while you’re on the phone using the other. Dual SIM is perfect for those using their device for business and personal purposes or those looking for more flexibility between calling plans and coverage areas. On top of that, with its enhanced UX called Quick Panel and Widget, switching SIMs on a home screen has never been easier than before. Users can even choose one of numbers when they send a text message as there are two different sending buttons for two numberson the same page. The availability of Single SIM version or Dual SIM version varies by markets

Note to Editors:

Samsung GALAXY Star Product Specifications:

Samsung GALAXY Pocket Neo Product Specifications:

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

*Android, Google, Google Search, Google Maps, Gmail, Google Play, Google Plus, YouTube and Google Navigation are trademarks of Google Inc.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.