Samsung Continues its Commitment to the Olympic Movement and Young Athletes at Lausanne 2020

January 10, 2020

Samsung invites athletes and visitors to be part of the Youth Olympic Games through the cutting-edge mobile technology experiences at its Olympic Games Showcase and the inspirational ‘Chat with Champions’ session

Lausanne 2020, Youth Olympic Games, Tokyo 2020, Samsung Olympic Showcase, Chat with Champions

SEOUL, Korea – January 10, 2020 – Samsung Electronics Co., Ltd., a Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, is bringing cutting-edge mobile technology and Olympic inspiration to the Youth Olympics Games Lausanne 2020. In addition to its Olympic Showcase, Samsung is connecting the future generation of Olympic athletes with current Olympian Dina Asher-Smith to defy barriers to achieve meaningful progress and push beyond all limits with an inspirational panel session.

“Samsung has supported the Olympic Movement for over 30 years, and we are proud to continue our legacy by empowering this generation of athletes to ‘Do What You Can’t’ spirit at the Youth Olympic Games Lausanne 2020,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “From Lausanne to Tokyo, this Olympic year holds many exciting opportunities for Samsung to showcase innovation and change the way participants experience the Games through mobile products and services with 5G connectivity.”

Throughout the Youth Olympic Games, visitors will be able to immerse themselves in Samsung’s groundbreaking technology at the Samsung Olympic Showcase located in the Yodli Park. Visitors will be able to experience:

  • 5G Galaxy Smartphones: Samsung’s Olympic Games Showcase invites visitors to experience the most recent editions of Samsung’s 5G smartphones, including the Galaxy S10, Galaxy Note10, Galaxy Fold and Galaxy A90.
  • Creative Experiences: Visitors will be also able to interact with the creative capabilities of Samsung mobile technology, such as Galaxy smartphone cameras, S Pen and VR.
  • Olympic Pins: Visitors will have the opportunity to receive special Samsung Olympic pins that embody the value of the Youth Olympic Games.

To further empower connection and inspire the next generation of Olympic athletes, Samsung will also host a special panel discussion as a part of the ’Chat with Champions’ series, co-hosted with the International Olympic Committee. Athletes competing in the Youth Olympic Games are invited to learn more on building their personal brand, and to hear inspirational stories that will keep them motivated as their careers develop – on and off the field of play. Panelists will include:

  • Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung, who will provide insights about Samsung brand and her career journey as an industry leader and innovator;
  • Dina Asher-Smith, World Champion sprinter, Team GB Olympic Medalist, and one of Team Galaxy athletes, who will share her story of defying barriers to become the fastest British woman in recorded history;
  • Janosch Nietlispach, Six-time Kickboxing World Champion turned social media influencer, who will talk about how he became an athletic influencer, interacting with fans on social platforms.
  • Zac Farrer, Global Partnership EMEA, Facebook, who will share tips on how athletes can grow their personal brand and expand their communities on social media.

Participating athletes are invited to visit the special ‘Chat with Champions’ session at the Yodli Café at 8 pm on Jan 12th to meet other athletes and share encouraging messages to support one another.

“Samsung has been an integral part of elevating the Olympic Games’ fan experience through their innovative technology and powering lifelong memories for athletes and fans alike,” said Timo Lumme, Managing Director of the IOC Television and Marketing Services. “As we celebrate what the future of the Olympic Games will look like for future generations in Lausanne 2020, it’s only natural that Samsung is helping make that connection.”

As a longstanding Olympic partner, Samsung will continue its support for athletes defying barriers beyond the Youth Olympic Games Lausanne 2020 to the Olympic and Paralympic Games Tokyo 2020.

Youth Olympics Games Lausanne 2020 event photo

Youth Olympics Games Lausanne 2020 event photo

Youth Olympics Games Lausanne 2020 event photo

Fans and volunteers experience the Galaxy Fold, Note10+ 5G, and A90 5G smartphone devices at the Samsung Olympic Showcase in Yodli Park during the Youth Olympic Winter Games Lausanne 2020.

Youth Olympics Games Lausanne 2020 event photo

Samsung Olympic Showcase, the unique dome-shaped venue put Samsung’s latest technology on display, in addition to providing various experiences during the Youth Olympic Winter Games Lausanne 2020.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 20 years, the company’s industry-leading wireless communications equipment has enabled fans and athletes around the world to stay connected and share in the journey to achieve greatness of sportsmanship. For Tokyo 2020, Samsung will help spread the spirit of the Olympic Games through proprietary innovations that are shaping the digital future of the Olympic Games. Samsung’s commitment to the Olympic Movement will continue through to Los Angeles 2028 in the wireless communications equipment and computing equipment category, including the activation of the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at


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