Samsung Teases Galaxy Unpacked 2026 By Turning Global Landmarks Into a Sneak Peek of the Next Galaxy AI

February 13, 2026

AI Summary

Samsung teases Galaxy Unpacked 2026 with a 3D billboard campaign that turns 17 global landmarks into a preview of Galaxy AI, starting Feb. 11.

The teaser videos showcase Galaxy AI’s new creative tools ahead of Galaxy Unpacked on Feb. 25, which will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel.

▲ In Seoul, the K-Pop Square at Coex is also promoting the upcoming Galaxy Unpacked event.


Samsung is bringing Galaxy AI to life on the big screen in some of the world’s most iconic urban spaces through a global 3D video billboard experience.

Ahead of Galaxy Unpacked on Feb. 25, Samsung is giving audiences around the world an early look at how Galaxy AI brings creative vision into frame.
 

▲ The 3D billboard at the Moxy Downtown Los Angeles hotel.


Starting Feb. 11, Samsung’s 3D video billboards will appear on 17 global landmarks in major cities including Ho Chi Minh, London, Los Angeles, Seoul and Tokyo, showcasing the scale of Galaxy AI.

Galaxy Unpacked will be streamed live on Samsung.com, Samsung Newsroom, and Samsungs YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

For more teasers and updates ahead of the event, make sure to visit news.samsung.com/global.
 

▲ The vibrant 3D video billboard at Sunwah Tower in Ho Chi Minh, Vietnam.


Locations of the 3D Video Billboards:

LA (Moxy Downtown Los Angeles), London (Piccadilly Circus and Outernet London The Now Building), Warsaw (Marriott), Jeddah (King's Road Tower), Hong Kong (Entertainment Building), Chengdu (Taikoo Li), Shanghai (Paramount), Taipei (Light Corner), Melbourne (Emporium Melbourne), Bangkok (The PanOramix at centralwOrld), Ho Chi Minh (Sunwah Tower), Kuala Lumpur (Elite Pavilion), Tokyo (Omotesando and Shibuya Station Front), Seoul (K-POP Square at Coex and KT Square)

▲ The 3D billboard promoting the upcoming Galaxy Unpacked 2026 at the KT Square building in Seoul, South Korea.

 

▲ The 3D billboard located at the Moxy Downtown Los Angeles hotel.


▲ Sunwah Tower in Ho Chi Minh, Vietnam, is also teasing the upcoming Galaxy Unpacked with a vivid 3D billboard display.


▲ The 3D billboard at London's famed Picadilly Circus displays the Galaxy Unpacked teaser.


▲ Four 3D billboards at PanOramix at centralwOrld in Bangkok create a striking night scene.

 

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Samsung Teases Galaxy Unpacked 2026 By Turning Global Landmarks Into a Sneak Peek of the Next Galaxy AI | Samsung Mobile Press