The Samsung GALAXY S III boosts Olympic Games spirit across the globe

Samsung kicks off its massive Olympic Games Campaign, encouraging people around the world to come together and connect with an emotive and inspiring campaign that has something to excite everyone.

LONDON, UK - July 12, 2012 - Samsung kicks off its massive Olympic Games Campaign, encouraging people around the world to come together and connect with an emotive and inspiring campaign that has something to excite everyone.

The recently released GALAXY S III, Samsung’s Olympic Games phone, is at the core of this campaign. Designed for humans and inspired by nature, the GALAXY S III uses advanced technology and intuitive characteristics to inspire, excite and connect, allowing everyone to watch, participate and enjoy the Olympic Games like never before.

Consumers can now witness and be inspired by the new Olympic Games version of GALAXY S III TV commercial, get hands-on with innovative Olympic Games mobile apps that put them at the heart of the action, and enjoy mobile pop-up PIN experiences across the UK which bring communities and technology together.

“Through the GALAXY S III, people all around the world are sharing, experiencing, and taking a part in their own Olympic Games, which corresponds well with the phone’s concept, ‘designed for humans’. Samsung is delighted to be a part of such a special occasion, and through our innovative products we hope to unite people across the globe in their anticipation and celebration of the London 2012 Olympic Games,” said Younghee Lee, Senior Vice President at Samsung mobile marketing.

New GALAXY S III TV Commercial for the London 2012 Olympic Games
Samsung is supporting its Olympic Games campaign with a TV commercial created to amplify the GALAXY S III’s role in the Olympic Games. Few can build anticipation, buzz and excitement quite like David Beckham, and therefore casting him to launch the commercial was the perfect choice.

David Beckham, Samsung’s official ambassador for the London 2012 Olympic Games, opens the commercial with a message on his Samsung GALAXY S III asking ‘are you ready’. Naturally, Beckham answers with a boyish ‘Yep’ and marks the beginning of the games by landing an impossibly perfect kick across a football field and onto a moving gong. Then begins a highly energetic and emotively charged sequence that sees people all over the world watch and share Beckham’s spectacular kick through their GALAXY S III. The Olympic Games spirit spreads fast and soon inspires young and old from across the globe to embrace the London 2012 Games as ‘Everyone’s Games’.

The TV commercial will be aired starting July 16th in more than 20 countries including UK, France and China.

Mobile Applications for the Olympic Games
Samsung also introduces “Samsung: Take Part 2012”, a new Android Application designed to bring consumers closer to the London 2012 Olympic Games. The app allows users to play 3D and Augmented Reality (AR) sport games, and challenge their Facebook friends in each of the events. Users will be able to compete for the top position in the global leader board, and help earn medals for their country which will be displayed in the app and on Samsung Mobile’s Facebook page (Facebook.com/SamsungMobile). Also, the app provides a variety of Olympic Games content, allowing users to take virtual 360° interactive 3D tours of the Olympic Stadium and other official venues, test their knowledge with polls and trivia, and keep up with the latest news about the Olympic Games.

In addition, those who are planning to visit London this summer can receive top recommendations for essential places to see using Visit Britain’s “Best of Britain” App, including David Beckham’s Top 10 personal highlights.

Both “Samsung: Take Part 2012” and “Best of Britain” applications are available for download at Google Play Store and Samsung Apps.

Samsung Mobile PIN
The Samsung Mobile PIN is a premium innovative new space, specifically designed to provide consumers with a hands-on brand experience. The PIN allows customers to fully interact with the latest intuitive technology and try out Samsung solutions, including the Samsung GALAXY S III and Samsung GALAXY Note. The conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map. Visitors to the Mobile PINs will meet fully trained staff members who are on hand to share their product knowledge and provide demonstrations, allowing customers to try out Samsung’s smart mobile devices, functions, services, and apps.

The Samsung Mobile PIN is currently available to visit at Westfield Shepherd’s Bush and Old Spitalfields, both of which will be operating until late August. Two additional PIN sites will be launched on July 27th at the Olympic Park (operating until September 9th) and the Hyde Park (operating until August 12th).

The GALAXY Studio, a global experience-based platform that allows consumers to enjoy creative activities with the latest GALAXY products, is integrated with the PINs to further expand hands-on brand experience. Available to visit at each of the PIN sites and in many more across downtown London, the GALAXY Studio offers various product presentations, experiential events, and fun performances to engage customers with the latest GALAXY products. Customers can win prizes including Samsung GALAXY S III devices and a trip around the world by collecting Samsung Olympic Games ‘pins’ at the PINs and GALAXY Studios.

More information on the promotional activities and prizes can be found by downloading the“Samsung Mobile PIN” app at Google Play Store and Samsung Apps.

Notes to Editors:
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung is also a Presenting Partner of the Olympic Torch Relay and hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category. Starting from the Torino 2006 Paralympic Winter Games, Samsung has supported the Beijing 2008 Paralympic Games and the Vancouver 2010 Paralympic Winter Games, and is proud to be an official sponsor of the London 2012 Paralympic Games. Samsung aims to make the Paralympic Games an event that reaches a wider audience around the world and to spread the excitement and inspiration of the Games through its wireless communication technologies. Samsung will continue to provide its proprietary wireless communications program to help the Paralympic Family stay connected throughout the Games.

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