Samsung Electronics Announced as Innovation Partner at Frankfurt Book Fair

Connecting one of the world’s leading mobile technology innovator with the international publishing industry

Frankfurt, 2 September 2014 – An exciting collaboration between the Frankfurt Book Fair (8-12 October 2014) and Samsung Electronics has been announced today. This October, the world’s largest international book fair will partner with Samsung Electronics, a global leader in mobile technology, in a new collaboration that will highlight the convergence of mobile technology and the global publishing industry. Over the course of the Frankfurt Book Fair, the impressive content experiences that can be brought to life through innovative technology and solutions will be showcased in unique and experiential ways for members of the industry and consumers to enjoy and take part in.

Juergen Boos, director of the Frankfurt Book Fair said: “We are delighted that Samsung will be the new Innovation Partner of the Fair. As Samsung continues to embrace new forms of storytelling and evolve the reading experience of millions of users, we think that the publishing industry can profit from this collaboration in many ways. At the same time, we also know that the book trade has a lot to offer the mobile technology sector, especially as an important content provider. As the world’s biggest book fair, we think we are well-placed to open many important doors to the key movers and shakers in the content industry and help facilitate some exciting business conversations going forward.”

Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics, said: ”The digital evolution of the publishing industry is giving consumers new and exciting ways to consume content while also offering publishers innovative methods to deliver enhanced content through mobile technology. At Samsung, our inspiration to innovate comes directly from what people want and need, and we are excited to showcase the incredible experiences that our best-in-class technology can deliver to both publishers and consumers alike at the Frankfurt Book Fair.”

As the Fair’s innovation partner this year, Samsung will be fully integrated into the Frankfurt Book Fair, with a high ranking executive delivering a keynote at CONTEC on Tuesday 7 October. There will also be a chance for visitors to try out the latest mobile devices in the Galaxy Studio located on the AGORA, the plaza at the centre of the Frankfurt Book Fair.

Throughout the Frankfurt Book Fair there will be plenty of opportunities for networking and business discussions with representatives from Samsung. For further information, visit the Samsung stand in Hall 3.0, K29.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About the Frankfurt Book Fair
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,300 exhibitors from more than 100 countries, around 275,000 visitors, over 3,400 events and around 9,000 accredited journalists in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurt Book Fair offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The CONTEC and STORYDRIVE conferences have both become established meeting places for the industry. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com