South Korea, 12, June 2018 – Samsung Electronics CMO and Head of Global Marketing for Samsung’s Mobile Communications Business, Younghee Lee, will discuss on the topic, “Is Technology the Downfall or Saviour of Creativity?” at the Cannes Lions International Festival of Creativity 2018. Co-presenting during the session will be Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, to discuss how technology impacts the relationship between brands and consumers now and in the future.
The session will specifically focus on discussion of the upcoming challenges of creative marketers in the coming years as the industry embarks on a new revolution, powered by 5G, AI, with more connected devices than ever before. Ms. Lee and Mr. Poynton will provide their unique insight on how today’s creative and marketing communities can harness new technologies for the creative campaigns of the future, as well as will look beyond the limitations of data-driven campaigns and the technological innovations of the last 10 years to the future of consumer and brand communications.
The session will be held on Tuesday, 19 June at 12 P.M. at the Lumiere Theatre, Cannes. For more information, please visit the Cannes Lions Festival Programme.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
Younghee Lee is the Chief Marketing Officer of Samsung Electronics and the Head of Global Marketing for Samsung’s Mobile Communications Business. She’s responsible for overseeing and shaping the company’s overall global brand strategy and is credited with creating several award-winning brand marketing campaigns. Under Younghee Lee’s marketing leadership, Samsung has emerged as #6 on Interbrand’s “Best Global Brand” rankings as a result of authentic, transparent and creative storytelling approach to make Samsung a more human-centric, lifestyle brand for consumers. Younghee Lee is also responsible for clearly articulating Samsung’s brand promise “meaningful progress comes from defying barriers,” and is the visionary behind the company’s slogan “Do What You Can’t.”
Malcolm joined Cheil Worldwide at the beginning of 2015 as the network’s Global Chief Creative Officer. Having led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty and British Airways’ Johnny Foreigner campaign, Malcolm is a recognised industry influencer and speaker. Two times Cannes Jury President, Malcolm was recently named one of AdAge magazine’s “World Top 10 Digital Minds” and named by TechCity insider as one of the UK’s leading Digital innovators. Under Malcolm’s leadership, Cheil Worldwide has emerged as one of the world’s leading creative networks in the Gunn Report, winning over 340 global awards for clients including JBL & Samsung. Prior to joining Cheil, Malcolm was a member of Sapient’s global leadership team serviced as SapientNitro’s first European Chief Creative Officer. M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro have all won Agency.