From presenting information to sharing stories online, multimedia has become the dominant tool of communication on smartphones over the past years. Case in point: the stunning pictures, inventive GIFs, and creative videos produced by Samsung’s new Galaxy S9/S9+’s camera capture emotions that are simply beyond words.
But the Galaxy S9/S9+ is taking it up a notch with an all-new variety of intelligent and personalized emojis, which means you may never want to send plain text messages again. AR Emoji is designed to bring your unique facial expressions and add more fun to the emoji experience. But how did this AR-based feature come to life? Get a look behind Samsung’s lab doors for a close-up view.