Samsung’s latest foldable smartphone, the Galaxy Z Flip, has been turning heads around the world at four of the most important dates in the fashion calendar, debuting at New York Fashion Week on February 12 and continuing on to London, Milan and Paris Fashion Weeks.
Not only does the Galaxy Z Flip offer users brand-new ways to interact with their smartphones thanks to its unique folding mechanism, its striking design is quickly establishing the Galaxy Z Flip as a must-have stylish accessory.
With its sleek silhouette and eye-catching color swatches, there is no better place for the Galaxy Z Flip to introduce itself as a statement-making smartphone than alongside the biggest and brightest in fashion at four global Fashion Weeks.
New York Fashion Week
On February 12 in New York, Samsung and Thom Browne hosted an exclusive event for stylish Fashion Week attendees to showcase the Galaxy Z Flip Thom Browne Edition, a device designed in collaboration with the seminal fashion brand for those who want their smartphone to be as iconic as their style.
PHOTO CREDIT: Photos by Ilya S. Savenok/Getty Images for Samsung Electronics.London Fashion Week
On February 14 in London, the Galaxy Z Flip made its runway debut during top designer Ashley Williams’ catwalk show. Known for bold, retro designs, Ashley Williams is an up-and-coming designer whose unique concept of self-expression provides the perfect foil to the stylish individuality of the Galaxy Z Flip.
Williams’ AW20 collection featured the Galaxy Z Flip alongside a custom-made Galaxy Z Flip microbag and hairclips to showcase how the smartphone is designed to complement any style. The Galaxy Z Flip was also spotted on the front row, as well as backstage, as models and influencers alike looked to document their Fashion Week adventures in style.
Milan Fashion Week
On February 20, the Galaxy Z Flip was the guest of honor at a pop-up store launch event at the Milan location of leading fashion retailer 10 Corso Como, where technology and fashion enthusiasts gathered to experience the Galaxy Z Flip and the Galaxy Z Flip Thom Browne Edition first-hand.
The pop-up store is open at the fashion landmark until March 8 and is the only physical retail location in Italy where customers can purchase the Galaxy Z Flip Thom Browne Edition. With a store design concept as seamless as the Galaxy Z Flip’s new form factor and UX design, visitors to the pop-up have been learning how the smartphone can fit seamlessly into their lifestyles, whatever they may be.
Paris Fashion Week
As the final stop on its whirlwind tour of the leading global Fashion Weeks, the Galaxy Z Flip is featuring at a pop-up store event during Paris Fashion Week at the iconic Galeries Lafayette department store on the Champs-Élysées.
Set right among some of the world’s most fashionable brands, the pop-up store is set to amaze visitors looking to learn about the future of styling, wherein fashion meets technology with innovative results that can suit any lifestyle.
On February 28, the pop-up store will play host to a launch party, where local media and fashionable influencers will be able to experience the Galaxy Z Flip in action and take part in special make-up and hairstyling sessions led by famed make-up artist Cyril Laine and hairstylist John Nollet. For those unable to make it on the 28th, further styling sessions will take place every weekend so that visitors can get to know the Galaxy Z Flip in style, enjoy the Galaxy Z Flip’s seamless selfie taking capability and print their photos in-store to take away as a souvenir.
The Parisian pop-up will be the only offline location in France where users can purchase the Galaxy Z Flip Thom Browne Edition starting March 6. The store is open from February 24 through to March 22.
Furthermore, the Galaxy Z Flip Thom Browne edition will grace the runway at Paris Fashion Week on March 1 at Thom Browne’s presentation. Backstage at the show, a dedicated Samsung X Thom Browne influencer will be on hand to provide visitors and attendees with firsthand experience of the stylish device.