Samsung’s participation in Baselworld 2017 began with a press event on March 23, 2017, featuring Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics, renowned luxury watch designer Yvan Arpa and industrial designer Arik Levy. Yvan Arpa collaborated with Samsung to design three new concept watches to Samsung’s Gear S3, combining mechanical movement with state-of-the-art electronics; and Arik Levy contributed a new strap design, in addition to creating Samsung’s strikingly sleek exhibition space at the event.
By marrying the best of digital and analog craftsmanship, Samsung is continuing its pursuit of meaningful innovations that create solutions which sit at the nexus of technology, content and services, all encompassed in a sophisticated timepiece.
In case you missed the excitement at Baselworld 2017, check out the event highlights below:
Samsung holds press event at Baselworld 2017 in Switzerland with 50 global media. From left to right: Moderator Anish Bhatt; Younghee Lee, Executive Vice President of Mobile Communications Business, Samsung Electronics; Artist and Industrial Designer Arik Levy; and Watch Designer Yvan Arpa
Speakers from Samsung Baselworld 2017 press event pose for a photo. From left to right: Moderator Anish Bhatt; Younghee Lee, Executive Vice President of Mobile Communications Business, Samsung Electronics; Artist and Industrial Designer Arik Levy; and Watch Designer Yvan Arpa
Samsung opens its Galaxy Studio at Baselworld 2017 and showcases its latest smartwatch, the Samsung Gear S3, as well as concept watches and different Gear S3 variations.
Samsung press event participants check out the new products at the Samsung Galaxy Studio in Baselworld 2017.
A visitor leans in for a closer look at the different color and material options for the Samsung Gear S3 at the Samsung Galaxy Studio in Baselworld 2017.
Two of Yvan Arpa’s three concept watch models based on the Gear S3.
A visitor to Samsung’s Galaxy Studio at Baselworld 2017 gets up close and personal with the hybrid pocket watch version of the S3, the third concept watch developed by esteemed luxury watch designer Yvan Arpa.
A Samsung employee at Baselworld 2017 explains all the different strap options for the new Gear S3 smart watch, which includes three new straps by Europe’s STRAP STUDIO.
The interior of Samsung’s Galaxy Studio at Baselworld 2017.