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  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event
  • [Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

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[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

March 30, 2017

TAG
Unpacked 2017, Galaxy S8+, Galaxy S8

Samsung’s recent Unpacked event in New York captured the world’s attention on March 29, as the Galaxy S8 and S8+ were unveiled to a full house at Lincoln Center’s David Geffen Hall.

This globally-coordinated product and brand event brought together New York, London, Dubai, Moscow and Los Angeles with a series of illuminated billboards featuring dramatic deep-sea imagery, riveting 3D projections on some of the world’s most iconic buildings, and entire avenues lined with electrifying branding – all reflecting Samsung’s mission to defy barriers and chart new directions with the Galaxy S8.

If you missed the excitement during the Samsung Galaxy S8 Unpacked event in New York and the Times Square takeover, here are some photos and a video from the event:

Samsung Galaxy S8: Times Square Takeover/https://www.youtube.com/embed/Y9_ozGSxCaU

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Samsung takes over New York’s Times Square with immersive video content.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Samsung takes over New York’s Times Square with immersive video content.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Samsung takes over New York’s Times Square with immersive video content.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Samsung takes over New York’s Times Square with immersive video content.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Samsung takes over New York’s Times Square with immersive video content.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

A crowd lines up around the block outside New York’s Lincoln Center ahead of Samsung’s Galaxy S8 Unpacked event.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

DJ Koh, President of Samsung’s Mobile Communications Business, speaks at the Galaxy S8 Unpacked event.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

The crowd at Samsung’s Galaxy S8 Unpacked event.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Attendees try out their new Gear 360s at the Samsung Galaxy S8 Unpacked event.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Attendees at Samsung’s Unpacked event get a hands-on look at Galaxy S8, S8+ and Gear VR.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Samsung shows off its Galaxy S8 at the Creators Unpacked at the David Geffen Hall in New York’s Lincoln Center.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

(L) YouTube Influencer Casey Neistat takes the stage to host the Creators Unpacked event for fans, creators and partners. (R) Visual artist Shantell Martin draws the evening live on stage at the Creators Unpacked event.

[Photo] Samsung Lights Up the World at the Galaxy S8 Unpacked Event

Content creators take the stage and talk about their work at the Creators Unpacked event for the Samsung Galaxy S8.