Samsung and Time Out call on New Yorkers and Londoners to share images of the city they love on a global stage
SEOUL, Korea - December 10, 2012 - Samsung and Time Out today announced the ‘Share your Now’ contest, which encourages Londoners and New Yorkers to take pictures of their respective hometowns and challenge locals to prove they love their city the most. The contest runs from December 10, 2012 to March 4, 2013.
The ’Share your Now’ competition was created to celebrate the recent launch of Samsung’s GALAXY Camera, the 3G/4G-connected camera. This device combines high performance photography with the familiar and intuitive Android Jelly Bean operating system. With the GALAXY Camera, users no longer have to trade-off between sharing moments instantly using a smartphone or taking high-quality images with a digital camera and sharing them later. Users can now take high quality images and instantly share them using the camera’s 3G/4G ＋ Wi-Fi connection. The GALAXY Camera allows users to shoot, edit, share and enjoy high quality images and video from anywhere, at any time through a single device.
As part of the competition, Time Out and Samsung will ask readers to upload images they have captured of New York or London to a dedicated portal on the Time Out site. Each week five participants from each city will win their own GALAXY Camera. Once the competition closes, three winners from each city, drawn from the total pool of winners from the nine week competition will be commissioned to work with Time Out magazine to share their take on their own city with their GALAXY Camera. These final images will be featured on the front cover of Time Out in their respective cities. The three winners from each city will also win the trip of a life time to the competing city. Readers in both cities will be invited to vote for their favorite cover image, and this winning photographer will be crowned the grand winner.
"The thing that got us excited about this partnership with Samsung was the competitive element" said Tim Arthur, Editor-in-chief of Time Out London and Michael Martin, Editor-in-chief of Time Out New York. "New York and London have been long standing rivals throughout history, both from a financial and cultural standpoint and this is a fun and engaging way for both cities to share their similarities and differences visually.”
"Time Out was the perfect partner for launching this campaign in support of the new GALAXY Camera," said Christine Cho, Director of Global Mobile Marketing at Samsung. "Their diverse audience perfectly represents people who love to share their special moments with their network of friends and family instantly, and the GALAXY Camera is the ideal way to capture these images. We’re really looking forward to seeing all the inspiring photographs from two of the world’s greatest cities.”
David Pepper, Chief Commercial Officer at Time Out London commented, “We are delighted to be working with Samsung for the launch of the GALAXY Camera. Our creative solutions team has created an innovative way to engage and inspire our audience that really stands out to deliver results for clients.”
The campaign will start with the launch of a microsite on Monday December 10, 2012, and will run for 9 weeks through to March 2013. The photo entry period will begin on December 10, 2012 and close on February 10, 2013. The ‘Share your Now’ Challenge will be promoted by Time Out through cover wraps on both Time Out London and Time Out New York magazines, a bespoke microsite, on the magazines’ Twitter and Facebook platforms, and in advertorials across both publications. The Time Out microsite will feature a unique mapping feature, which will allow viewers to see pictures taken in their own neighborhoods.
To participate in the ‘Share your Now’ competition visit www.timeout.com/shareyournow, which goes live on Monday December 10, 2012.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 227,000 people in 203 offices across 75 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. For more information, please visit www.samsung.com.
About Time Out
Time Out is the number one trusted choice for consumers seeking inspiration, information and booking opportunities relating to arts, entertainment and culture, in the world’s major cities.
Time Out was founded in 1968 in London, by Tony Elliott and has since grown into a global media group that spans 37 cities across 25 countries and provides the very best inspiration, information and increasingly offers booking opportunities in arts, entertainment, culture, food and drink. In 2011, Oakley Capital acquired a 50％ stake in the business.
Time Out is uniquely positioned as provider of local information and expert guidance to consumers through a distribution network, which incorporates a massively growing online presence, mobile applications, city magazines, events and partnerships. Time Out has a worldwide audience of over 18 million across all these channels.
The international expansion and the success of our licensees continue, most recently with the launch of Time Out Los Angeles online. The company received recognition for its achievements within the industry receiving the International Consumer Magazine of the Year title at the Periodical Publishers Association Awards two years in a row, in 2010 and 2011.
Time Out London became a free magazine across the capital on the 25September 2012.