Interactive digital experiences bring Samsung’s Smart Olympic Games Campaign to life
Sochi, Russia – February 5, 2014 – Samsung Electronics Co., Ltd., today launched the centerpiece of its Sochi 2014 Olympic Winter Games campaign, the Galaxy Studio within the Olympic Park, joined by Maria Sharapova, global tennis icon and Samsung’s Brand Ambassador for Sochi 2014, and Timo Lumme, Managing Director, IOC Television & Marketing Services. The Galaxy Studio Olympic Park will enable consumers to interact with Samsung’s latest wireless technology and connect with the Olympic Games. The Galaxy Studio has been designed to offer visitors a chance to get their hands on Samsung’s latest mobile devices to create, capture and share their own Olympic Games experience.
“We invite athletes and fans to visit our Galaxy Studios and enhance their time at the Games through our people-inspired technologies and exciting interactive experiences. Mobile devices have become an important way through which people enjoy the Olympic Games, and Samsung is introducing new approaches for spectators to become active participants of the Games through our technology,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics.
The Galaxy Studio will provide entertainment for everyone, with a variety of activities to enhance the excitement of Sochi 2014 during the Olympic Games. Visitors will be able to experience winter Olympic sports via innovative Samsung technologies at the Sport Interactive Zone, and show their support for athletes by sending cheers through Samsung’s ChatON app at the Cheering Zone. A special Kids Zone will allow children to enjoy drawing on the Galaxy Note 3 and receive a badge of their own drawing.
The Galaxy Studio Olympic Park consists of 16 reusable structures that were brought to Sochi and assembled onsite for use throughout the Games. After the Games conclude, the Galaxy Studio in Olympic Park will be dismantled and the structures will be distributed for reuse, leaving minimal waste. These efforts are the latest in a series of sustainable activities by Samsung around its Olympic Games sponsorship and larger commitment to building a better global society.
“I’m thrilled to join Samsung in the opening of its Galaxy Studio in the Olympic Park and delighted to be a part of today’s celebration that symbolizes the start of Samsung’s onsite Sochi 2014 campaign,” said Maria Sharapova. “As an athlete myself, I appreciate Samsung’s efforts to provide personalized Games Time experiences to fellow Olympians and also fans through a variety of Studio experiences that help us all get the most out of the Games.”
In addition to the flagship Galaxy Studio in the Olympic Park, Samsung will have three other Studios located in the Coastal Village, Mountain Village and Sochi Art Museum Square to expand the Olympic spirit to a wider audience.
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About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.