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Samsung Unveils a Captivating, Youthful Modern Day Love Story through the GALAXY S4

May 21, 2013


Samsung releases a musical short film, authentically depicting mobile technology’s significance in youth culture set to the pop beat of The Chicharones “Hi Hey Hello”

SEOUL, Korea - May21, 2013 - Samsung Electronics Co., Ltd., a leader in mobile technology and digital solutions, today released a collaborative musical short film with acclaimed film director Joseph Kahn on YouTube ( Inspired by the evolving social landscape of today’s youth culture juxtaposed with the spontaneous and connective power of the GALAXY S4, this film is a beautifully modernized version of the classic boy-meets-girl love story, effortlessly facilitated by the device’s intrinsic presence in our personal lives.

Joseph Kahn, a Grammy award-winning director who is best known for his music video work with Eminem, Lady Gaga and Britney Spears, joined forces with Samsung to bring to life his artistic vision of uniting young people in a way that is uniquely expressive of their integral relationship with technology and made possible through the core values of the recently introduced GALAXY S4.

“Samsung’s unwavering and natural support of the creative industries consistently sets them apart from other companies, and I was truly inspired to help them tell the story of the groundbreaking new GALAXY S4 in a completely unique and relatable way.” said the film’s director, Joseph Kahn.

With the Chicharones’ song “Hi, Hey, Hello” as the musical premise, the film sets a warm tone for a playful story of new courtship and creates a compelling visual that embodies the GALAXY S4’s ability to make a first impression one that lasts forever. In the film, the protagonist can be seen using the GALAXY S4’s unique features to attract the girl’s attention, including Dual Shot, Samsung Smart Pause, Drama Shot and Air View, creating playful scenarios.

“It was exciting to partner with Kahn and bring to life the GALAXY S4 story from this unique perspective. I believe this film shows the themes of love and technology in a way that is relevant to today’s youthful mobile culture.” said Younghee Lee, EVP and Head of Global Marketing, IT & Mobile Communications at Samsung.


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8billion. To discover more, please visit

Samsung Unveils a Captivating, Youthful Modern Day Love Story through the GALAXY S4