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Samsung Unifies Best-in-Class Windows PCs Under Newly Expanded ATIV Brand

April 25, 2013

TAG
ATIV Tab, ATIV One, ATIV Book

Leading the Windows PC market, ATIV to extend Samsung’s mobile innovation and user experience across all devices

SEOUL, Korea - April 25, 2013 - Samsung Electronics Co., Ltd., a global leader in digital media and convergence technologies, announced it is expanding the ATIV brand to include its leading Windows® -based PCs. ATIV, previously the brand for the company’s Smart PC Windows-based hybrid devices, now represents the convergence of PC and mobile technologies and unites all of Samsung’s Windows PCs and devices under one cohesive brand. In tune with the needs and wants of today’s evolving consumers, the Samsung ATIV line offers a variety of market leading Windows PC devices designed to extend the mobile experience from your handset to laptop and vice versa, making work more seamless and life more convenient.

“For the past three years, Samsung has been the fastest growing PC brand1 ,” said David Song, senior vice president of PC Sales and Marketing. “Our new ATIV brand will enable us to maintain this growing momentum and continue to offer our customers breakthrough technologies and innovation in Windows PC that will enhance the way they live and work.”

Flexibility and Convenience Across Devices

Along with this brand evolution, Samsung is introducing SideSync technology to all Windows-based PCs, the first of many new ATIV features available this year, which enables users to switch from working on their PC to an Android-based Samsung smartphone with simplicity and ease. With SideSync, your PC and mobile device become one. Simply use your PC keyboard to respond to a text on a mobile phone; view larger maps, photos and multimedia displayed on both devices to make editing files even easier; or use your PC to back up and charge your mobile device so you can get back to the task at hand with less interruptions to work and everyday life.

Current products that will be renamed beginning April 29th include Samsung Notebooks (Series 9, Series 7 Chronos, Series 5 Chronos, Series 7 Ultra, Series 5 Ultra, Series 5 510, Series 3, 370, Series 3 300); Samsung ATIV Smart PC and Smart PC Pro; and Samsung All in One PC (Series 5, 7 and 3).

 

ATIV Category Former Model Name New Model Name
Tab ATIV Smart PC Pro ATIV Tab 7
ATIV Smart PC ATIV Tab 5
One Series 7 All-In-One PC ATIV One 7
Series 5 All-In-One PC ATIV One 5
Series 3 All-In-One PC ATIV One 3
Book Series 9 ATIV Book 9
Series 7 Chronos ATIV Book 8
Series 5 Chronos ATIV Book 6
Series 7 Ultra ATIV Book 7
Series 5 Ultra ATIV Book 5
Series 5 510 ATIV Book 4
Series 3 370 ATIV Book 4
Series 3 300 ATIV Book 2

For more information on the ATIV PC Family, please visit www.samsung.com.

Samsung, ATIV, SideSync and ChatON are all trademarks of Samsung Electronics Co., Ltd. Other company names, product names and marks mentioned herein are the property of their respective owners and may be trademarks or registered trademarks.

1According to IDC

*All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.