Samsung features Jamaican bobsleigh team as a beacon of the Olympic spirit in a digital video campaign honoring the passion and perseverance of all Olympic athletes
Seoul, Korea – January 27, 2014 – In celebration of the spirit of the Olympic Games, Samsung Electronics Co., Ltd. is supporting the Jamaican national bobsleigh team at the Sochi 2014 Olympic Winter Games as part of an effort to celebrate the perseverance and dedication of all of the athletes who have participated in the qualifiers on the road to Sochi. Through financial support and a range of mobile devices, Samsung is helping sustain the Jamaican bobsleigh team’s Olympic Games aspirations for Sochi.
“As we embark on the final weeks leading up to the start of Sochi 2014, we are constantly reminded that some of the most inspirational stories are not about medals, but about how athletes must overcome incredible obstacles on their journey to the Olympic Games,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “Samsung is proud to join the community of supporters from around the world who have come together to support the Jamaican bobsleigh team.”
Like many around the world, Samsung was inspired by the perseverance of Winston Watts, the two-man bobsleigh Sochi qualifier from Jamaica who came out of retirement to fulfill his Olympic Games dreams. The community of support that has formed for Watts and his team demonstrates the power of a dream and is a true expression of the Olympic spirit.
Samsung featured the Jamaican bobsleigh team in a digital video campaign called “Keep on Pushing” releasing today that honors all athletes who qualified and participated to compete at the Sochi 2014 Olympic Winter Games. As a Worldwide Olympic Partner, Samsung created the campaign to help spread the Olympic spirit as the Winter Games draw near. The Jamaican bobsleigh team’s story is one that inspires all athletes and has the power to unify people around the world.
As part of the “Keep on Pushing” campaign, Samsung arranged an opportunity for the 2014 hopefuls to meet with the 1988 Jamaican bobsleigh team to share their experience and passion for sports and the Olympic Winter Games. Samsung also provided the 2014 Jamaican team with travel and training assistance ahead of the Winter Games, as well as Galaxy Note 3 and tablet devices.
Earlier this month, Samsung learned that Winston Watts and Marvin Dixon earned a place in the two-man bobsleigh competition in Sochi, but were facing difficulties due to funding issues. To support the team’s tireless pursuit of their dreams, Samsung, along with the Jamaican team’s fans, decided to once again provide financial assistance for training and bobsleigh equipment, aiming to spread a message of hope and determination.
“Samsung’s valuable support to the Jamaican bobsleigh team last year, when we had no other support, gave us the opportunity to compete the races we needed to qualify. I am grateful for Samsung’s faith in us.” said Chris Stokes, President of the Jamaican Bobsleigh Federation. "This year, we are excited to hear that our two-man team has qualified to compete in Sochi and we are grateful to our fans and Samsung for their support and encouragement." Winston Watts, who is a member of the two-man bobsleigh qualifier, added "I hope our team could help deliver a message of inspiration and we will try our best in Sochi."
The “Keep on Pushing” digital video can be found on Samsung Mobile channels.
About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.