Tennis Superstar and Olympic Silver Medalist, Maria Sharapova, Named as Samsung’s Brand Ambassador for Sochi 2014
Moscow, Russia - August 1, 2013 - Samsung Electronics Co., Ltd., the Worldwide Olympic Partner in the Wireless Communications Equipment category, presents its Samsung GALAXY Team Russia for Sochi 2014, which includes top athletes in various winter sports and promising Russian sportsmen who will be competing in the upcoming Olympic Winter Games 2014 in Sochi.
Samsung is working closely with the Sochi 2014 Organizing Committee to make Sochi 2014 Olympic Winter Games the most innovative and accessible Games to the widest possible audience. The Samsung GALAXY Team is one of Samsung’s key initiatives around the Olympic Games, aimed at promoting the Olympic Movement and providing “direct contact” between Olympians and their supporters around the world. Today’s event marks the first official kick-off of one of Samsung’s key activations for Sochi 2014. Beginning with Russia, Samsung is selecting top athletes in 16 countries to join in Samsung GALAXY Team and spread the Olympic spirit throughout the world.
The project is a legacy program with international experience: during the London 2012 Olympic Games, 11 top British athletes and 10 Italian athletes were a part of Team Samsung, in addition to the Samsung Global Ambassador and legendary footballer David Beckham. The head of Samsung GALAXY Team Russia for Sochi 2014 will be Evgeni Malkin, the Russian ice hockey star, winner and best player of the 2012 World Ice Hockey Championship.
Samsung GALAXY Team Russia will consist of 10 athletes: skier and Sochi 2014 Ambassador Nikita Kryukov, biathlete Evgeny Ustyugov, figure skaters Elizaveta Tuktamysheva, Tatyana Volosozhar and Maxim Trankov, short track speed skater Tatyana Borodulina, curler Liudmila Privivkova, and the famous Russian Paralympians – skier and Sochi 2014 Ambassador Sergey Shilov and snowboarder Serafim Pikalov.
Maria Sharapova, winner of 29 WTA singles titles, four Grand Slam singles titles and a silver medalist at the London 2012 Olympic Games, was also named Samsung’s brand ambassador for the Sochi 2014 Olympic Winter Games. In this role, Sharapova will work with Samsung to promote sporting and Olympic ideals as well as helping raise awareness for Samsung’s Sochi 2014 sponsorship through a variety of initiatives.
Samsung and all the members of Samsung GALAXY Team will aim to promote Russian sport and Sochi 2014 Winter Games as a key event in the international sports calendar.
“To be part of the Samsung GALAXY Team is a great honour,” says Evgeni Malkin, one of the top ice hockey players in Russia and the world. “For me, sport is not just about training, victories and titles: it’s an opportunity to promote a healthy way of life and demonstrate through personal example that any dream is achievable if only you make the effort and believe in yourself. I’m sincerely grateful to Samsung for the invitation to join its team and am certain that the company’s advanced technologies and campaign will help to bring sport into every home.”
“We will do everything we can to make the Sochi 2014 Olympic Winter Games the most innovative and accessible for a wide audience, bringing people together in the world’s greatest sporting event. We will encourage people to share all the valuable moments of the Olympic Games to ensure that no win, no record and no sporting achievement goes unnoticed,” commented Sung-ho Jun, President of Samsung Electronics CIS headquarters. “Our goal is to leverage our advanced wireless technologies to expand the Olympic Games experience to as many people as possible, and give everyone the opportunity to enjoy the competitions and enter into the spirit of the Olympic Games. The respected athletes involved in the Samsung GALAXY Team project will help us bring people closer to the Olympic Games than ever before.”
“We are delighted to be working with Samsung on the preparations for the Sochi 2014 Olympic Winter Games. Samsung is not only helping to make the Games the most digital and technologically advanced in history, but is also giving millions of people around the world a unique opportunity to connect with today’s top athletes. The members of Samsung GALAXY Team are communicating the Olympic Games atmosphere to the fans and giving them the inspiration to pursue their dreams”, says Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee.
In addition to Samsung GALAXY Team, the company is running a whole range of other projects in support of Sochi 2014 Olympic Winter Games.
The multimedia Samsung Olympic Games Digital Hub project will enable anyone who is interested to find out in detail about the athletes participating in Samsung GALAXY Team and to learn more about the history of Samsung’s involvement in the Olympic Movement.
Samsung Electronics will present an interactive platform called WOW (Wireless Olympics Works) to give the Olympic Family including organizers, staff and officials access to up-to-date information on the Games via mobile devices, while the Public WOW service will enable the media and fans around the world to get the latest news from the Olympics via their smartphones, including schedule changes and competition results.
Samsung will also present its Samsung Matryoshka – a good luck symbol for the Samsung GALAXY Team that has been specially produced for the Sochi 2014 Olympic Winter Games. Each member of Samsung GALAXY Team Russia will receive a specially customized matryoshka doll representing the winter sport discipline in which he or she competes.
About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere through relentless innovation and discovery. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.