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Samsung Launches Paralympic Blogger Initiative That Brings 'Everyone's Games' To Life

August 27, 2012

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Samsung Paralympic Blogger Program

Exclusive ‘behind-the-scenes’ experience of 50 Paralympic athletes as they take part in the London 2012 Games

August 27, 2012 - Samsung today announced the launch of its ‘Samsung Paralympic Bloggers Program’ designed to help strengthen London 2012’s legacy. The Program will see 50 Paralympic athletes from 19 countries representing 17 sports and competing in a variety of sporting disciplines, share for the first time their personal behind-the-scenes London 2012 experience; from life in the Village, to training with their coach, to how they pursue excellence and embrace the Paralympic spirit.

The Samsung Paralympic Bloggers will be equipped with the GALAXY Note that were used in the Opening Ceremony of the Olympic Games and the application which has been specially developed by LOCOG with all capabilities and needs in mind for all Paralympic bloggers, allowing for all moments to be easily captured using the GALAXY Note’s 1080p Full HD video. The unique content generated by the athletes can then be effortlessly uploaded to the Samsung Digital Hub and across all IPC and LOCOG social media platforms at just the touch of a button. For the first time the public can engage with a number of Paralympic athletes – and take part in the London 2012 Games.

Samsung has designed a pioneering initiative - the ‘Sport Doesn’t Care Who You Are - Everyone Can Take Part’ campaign - to encourage the public to rethink their attitudes towards Paralympic athletes and to get them to engage in London 2012. The Samsung Paralympic Bloggers programme is part of this campaign, which challenges spectators to focus on ability not disability and simply to engage with the sport.

Commenting on the Samsung Paralympic Bloggers, Sir Philip Craven, President of the International Paralympic Committee said: ‘We are delighted that brands like Samsung are putting the spotlight on Paralympic athletes and highlights their hard work and commitment shared with all athletes around the world. Let all people engage with the bloggers and the London 2012 Games - they are going to be spectacular.’

Chair of London 2012 Organising Committee Seb Coe said: ‘This project will provide a unique opportunity to get a behind the scenes look at the Paralympic Games through the eyes of the athletes themselves. Thanks to the IPC and Samsung, we have been able to open up the London 2012 Paralympic Games to the world.’

Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics, said, “Samsung has a long history of encouraging integration and equality in sport and the London 2012 Paralympic Games is no exception. Our 50 bloggers, chosen from around the globe and from a wide range of sporting disciplines, will share their fascinating experiences of the Games. As a committed worldwide partner of the Paralympic Games, Samsung is using its technology to bring athletes and spectators closer together, enabling more people to take part in the excitement and inspiration.”

Visit the Samsung Digital Hub to follow the personal stories of the Samsung Paralympic Bloggers and find out more about the’ Sport Doesn’t Care Who You Are - Everyone Can Take Part’ campaign [www.samsung.com/london2012]

Samsung, the Worldwide Olympic and Paralympic Partner for Wireless Communications Equipment, will be demonstrating the latest Smartphones technology in the Olympic Village and throughout London for the duration of the Paralympic Games.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit.


About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung also supports the Olympic Torch Relay and hosts the Samsung Mobile Explorers to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games.


About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the IPC in the category 'Mobile Telecommunications'. The partnership was launched on the eve of the Torino 2006 Paralympic Winter Games, which Samsung supported as an Official Games Partner for the first time ever.


About the ‘Samsung Paralympic Blogger Program’
The Samsung Paralympic Blogger program has been developed with IPC and Samsung in collaboration. The 50 leading Paralympic athletes will be using the GALAXY Note’s that were used in the Opening Ceremony of the Olympic Games. Passed from Olympic Games to Paralympic Games the GALAXY Note is packed with innovative technology & inclusive ‘human’ intelligence that is quickly generating its own London 2012 legacy!


The perfect partner for the Samsung Paralympic Blogger Application, the Samsung GALAXY Note includes features designed to enhance usability for everybody. Particular features which are instinctive to the user’s needs include intuitive commands which read messages aloud, increase light source and font size and switch between mono and stereo sound. The Samsung GALAXY Note delivers a larger display and uses S Pen and software such as Handwriting Capability to convert handwritten words into digitized text and Adobe Photoshop Touch to enhance the blogging experience, allow the Paralympic athletes to record their own personal story and share a glimpse into the ‘real’ London 2012 Paralympic Games experience.

Samsung Launches Paralympic Blogger Initiative That Brings 'Everyone's Games' To Life