Surfing-inspired video is introduced with the theme of “Everyday is Day One”
Samsung Electronics Co., Ltd, today launched a new summer-themed video for the Samsung Galaxy S5 called “Every Day is Day One.” Highlighting the spontaneity and excitement of summer, the video shows how key features of the Galaxy S5, such as water and dust resistance functionality, HDR camera feature, and ultra-power saving mode, allow customers to capture the joyous moments.
Our active and adventurous customers are always seeking to enrich their lifestyles, and we wanted to contribute to their excitement,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Division at Samsung Electronics. “Samsung’s people-inspired technologies, like the Galaxy S5, are the perfect companion for active individuals looking to capture each and every moment effortlessly.
The online video entitled “Every Day is Day One” puts a spotlight on the common connection that surfers and people around the world share in facing new challenges on a daily basis. Unafraid of failure or the unknown, the athletes featured in the video overcome the challenges with determination and passion. The video also features some of the biggest names in the sport, such as eleven-time The Association of Surfing Professionals (ASP) World Tour Champion Kelly Slater and five-time Women’s ASP World Tour Champion Stephanie Gilmore.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com