Top Italian fashion design house to bring Samsung Mobile consumers the latest in mobile accessories
Milan, Italy – September 20, 2013 – Samsung and MOSCHINO today announced a partnership to launch a brand new series of GALAXY Note 3 accessories. Samsung GALAXY Note 3 and GALAXY Gear will be presented as part of MOSCHINO’s 2014 Spring/Summer runway look during its 30th Anniversary celebration on September 21st.
To help celebrate MOSCHINO’s 30th anniversary this year, Samsung is collaborating with the brand to bring consumers a range of trendy accessories compatible with Samsung devices and inspired by MOSCHINO’s distinct design perspective. Accessories in the form of peace signs in black/gold and white/silver combinations and heart-shaped accessories in white/red and white/gold will initially be made widely available. There are also plans to expand the accessories line by bringing designs exclusive to Samsung GALAXY devices.
“Samsung is dedicated to understanding the needs of consumers in their mobile lives,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “We continue to see amazing synergies between innovative, design-conscious technologies and the creation of new fashion designs and ideas. Partnering with a leader in the fashion industry like MOSCHINO demonstrates how Samsung Mobile is committed to delivering innovative ways for consumers to design and articulate fresh forms of expression through their mobile experiences.”
The new MOSCHINO range of accessories further highlights Samsung’s commitment to providing its customers with more design choices, as was demonstrated with the recent launch of the GALAXY Note 3. Appealing to the style-conscious user, the GALAXY Note 3 expands on the modern Samsung GALAXY design approach by adding a soft and textured-touch back cover with delicate stitching to evoke a connection to the timeless and enduring strengths of classic notebooks and planners. The Samsung GALAXY Gear is a perfect companion device that further integrates the Samsung GALAXY experience into everyday life. Samsung GALAXY Gear combines smart device connectivity, tailored technological features, and stylish design as a single premium accessory available in six colors. The GALAXY Note 3 and the GALAXY Gear are currently taking center stage at Fashion Weeks across New York, London, Milan and Paris.
“Through its pioneering approach to style and design in the development of its devices, , Samsung demonstrates a true understanding of how technology plays a central role in people’s fashion choices,” said Rossella Jardini, Creative Director of MOSCHINO. “We are delighted to announce our partnership with Samsung during a key moment in MOSCHINO’s 30-year history, and we are excited to have this unique opportunity to present our latest designs in collaboration with leading mobile technology.”
Samsung Mobile’s MOSCHINO line of accessories will be available globally, and availability will vary by country.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.