Samsung Galaxy Studio Ski Resorts Arrive in Italy, Switzerland and France
Seoul, December 20, 2013 - Samsung Electronics Co., Ltd., will enable winter sports enthusiasts to enhance their downhill experiences by bringing its latest personal digital lifestyle innovations – Galaxy Note 3 and Galaxy Gear – to top ski resorts in Cortina, Italy; St. Moritz, Switzerland; and Val d’Isere, France.
Starting in mid-December and continuing through January, visitors to these top ski destinations will see Samsung Galaxy Studio Ski Resorts pop up on the slopes and in ski villages, featuring Galaxy Note 3 and Galaxy Gear demos and rentals, along with opportunities for fans to interact with world-class winter sports athletes at the launch events, and submit cheering messages for their favorite Galaxy Team members.
The Galaxy Studio Ski Resorts will feature the most advanced mobile and wearable technologies and provide winter sports enthusiasts the opportunity to experience the freedom of being connected with friends while enjoying winter sports on the slope. Consumers can make calls, check text messages, capture photos and share the exciting moments of their day without taking off their gloves or dropping their poles.
Each of the Galaxy Studio Ski Resorts will include a variety of interactive experiences showcasing the integration of mobile communications and winter sports, including:
• One-on-one lessons to demonstrate how the Galaxy Note 3 and Galaxy Gear can be used to design a winter vacation or leisure experience using applications that allow weather monitoring in real time, listings of popular events, sharing locations, photos and videos with friends, and more.
• The “Galaxy to Go” program to allow users to test-drive the two technologies through a daily rental while at the ski resort.
• Snowboarding simulations to provide visitors with the experience of using hands-free features, such as S Voice and Hands-Free Call, to stay connected with friends safely and efficiently while on the slopes.
• Events with select Samsung Galaxy Team members, Tessa Worley and Vincent Gauthier-Manuel who will be on hand in Val d’Isere, France, and Christof Innerhofer and Omar Visintin who will be in Cortina, Italy, to demonstrate how they use Galaxy Note 3 and Gear in training and everyday life.
“We’re excited to offer this unique and engaging experience to winter sports fans looking to make the most of their time on the slopes with family and friends,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “The Galaxy Studio Ski Resorts will demonstrate how the combination of Galaxy Note 3 and Galaxy Gear can transform expectations about how digital experiences can be easily integrated into daily life. Galaxy Note 3 and Galaxy Gear are the ultimate digital companions for active people, offering seamless integration and hands-free functionality making it easier and more fun to capture the moment and stay connected.”
About Samsung Galaxy Note 3 and Galaxy Gear
Launched worldwide on September 25, the Samsung Galaxy Note 3 and Galaxy Gear devices provide users with the opportunity to design their lives, express their passions and make everyday life easier and more enjoyable. The Samsung Galaxy Note 3 is the latest update to the Note product line, featuring a larger and better screen that optimizes the best viewing experience and more powerful multitasking, and introduces significant S Pen improvements. The Samsung Galaxy Gear combines smart device connectivity, tailored technological features, and stylish design as a single premium accessory.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.