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Samsung Electronics Adds A New Brand Marketing Expert, Pio Schunker To Global Mobile Marketing

March 31, 2015

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Pio Schunker, Marketing team, Coca-Cola

Former Coca-Cola marketing executive to help advance the company’s global marketing initiatives

SEOUL, KOREA – March 31, 2015 – Samsung Electronics Co., Ltd, announced today the appointment of Pio Schunker as the new Senior Vice President of Integrated Marketing Communications IT & Mobile Division. Schunker will join the team to lead brand and product campaign development, digital/social efforts, experiential and sports marketing as well as retail experience. He will report directly to Younghee Lee, Executive Vice President and Head of Global Marketing at Samsung.
With more than 25 years of marketing experience creating seamless and breakthrough marketing campaigns for some of the world’s most iconic brands from Mercedes-Benz, American Express to Coca-Cola, Schunker will leverage his expertise to bolster Samsung’s brand and product marketing efforts by executing holistic campaigns for the global mobile market.

“Mr. Schunker’s deep experience will help further propel Samsung’s brand presence across our mobile product portfolio,” said Mrs. Lee. “His experience and expertise will bring a unique, fresh perspective to our team and strengthen our marketing initiatives around the world.”

Schunker previously served as one of Coca-Cola's top North America marketing executives. His marketing and creative efforts there helped contribute to the Coca-Cola Company winning the Inaugural Clio for Icon Brand of the Year, the Inaugural Grand Prix at Cannes for Design, Cannes Marketer of the Year and its first ever Emmy Award win. He was responsible for creating iconic marketing campaigns across all platforms, including Advertising, Branded Entertainment, Digital/Social, Retail and Loyalty Programs at Coca-Cola.

“Samsung has made incredible progress as a global leader in mobility over the past few years,” said Schunker. "By constantly pushing the boundaries of how consumers and business users can benefit from the most advanced technology available, we are well positioned to help people discover new possibilities every day. I am delighted to be joining Samsung at such an exciting time and look forward to working with a world-class team of executives.”

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors and LED solutions. We are also leading in the Internet of Things space through, among others, Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.