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Samsung Developer Day at MWC 2012 Demonstrates Strengths of Samsung's Mobile Ecosystem

February 28, 2012

TAG
MWC 2012, Mobile Ecosystem

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today held its Samsung Developer Day event as part of the ADC (Application Developer Conference) at App Planet, a dedicated developer event hosted at the Mobile World Congress (MWC) in Barcelona.

BARCELONA, Spain – February 28, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today held its Samsung Developer Day event as part of the ADC (Application Developer Conference) at App Planet, a dedicated developer event hosted at the Mobile World Congress (MWC) in Barcelona.

This year’s event marks the second consecutive year that Samsung has hosted its Developer Day at the Congress as part of its efforts to nurture and expand its global mobile developer network. With more than 500 developers in attendance and under the banner theme of “Learn, Share, Network”, this year’s event was aimed at promoting the increasingly diverse range of open platform technologies and services offered by Samsung, including its flagship bada platform.

“In the fast-changing environment of the mobile market, we need to continually innovate across a diverse range of products and services in order to remain competitive,” said Kang-hyun Kwon, Senior Vice President of the Media Solution Center at Samsung Electronics. “As we’re demonstrating at this year Mobile World Congress, we are committed to partnering with content developers and bolstering the tools and resources we provide them on an ongoing basis through a variety of programs and collaboration models”

At this year’s event, Samsung introduced the newly released S Pen SDK (Software Development Kit) 2.0, which enables developers to build applications that take advantage of the innovative pen input solution incorporated with Samsung’s flagship GALAXY Note. S Pen SDK 2.0 allows developers to make animation with recorded voice from the drawing. Samsung also hosted a number of technical and information sessions, notably a development advice session on Samsung’s bada 2.0 platform and a demonstration of its main features.

Among the featured speakers at the event were developers responsible for Soonr Scribble, Touchnote, two applications designed for GALAXY Note which have gained tremendous success in recent months. Their presentations on hands-on development experience with the S Pen SDK drew particular interest from the audience.

Samsung also unveiled a collaboration model and a business proposal designed to benefit both Samsung and application developers. It announced a host of new features for its popular Samsung Apps market to guide developers how to commoditize their apps using its unique features and Ad Hub and discussed some of its marketing benefits for developers including how to utilize its marketing channels to add value to its applications and developers. and introduced the new Samsung Enterprise Alliance Program, which is designed to foster development of enterprise applications across Samsung-supported platforms.

In addition to offline events to engage directly with developers, Samsung also hosts Samsung Developers, (http://developer.samsung.com), a dedicated online channel designed to offer the latest information, advice and resources on company’s developer programs and events.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.