Shoe designer and Creative Director of London Fashion Week also responsible for creative execution of the Samsung Galaxy VIP Lounge at Somerset House. Samsung is an Official Sponsor of London Fashion Week.
16 September 2013, London, UK - Samsung Electronics and renowned London-based shoe designer Nicholas Kirkwood today announced they will launch a range of exclusive accessories for Samsung’s latest mobile device, GALAXY Note 3, at London Fashion Week (LFW). The accessories will feature Nicholas Kirkwood’s signature Chevron Pattern and be available in two colours: White and Black, and Black and White. These exclusive accessories will be available to buy around the world from various online and high street retail channels. They will be the first in a series of accessories to be launched by Samsung and Nicholas Kirkwood, featuring the same chevron design, with other GALAXY products to follow.
As well as a range of premium accessories, Nicholas Kirkwood, the Creative Director of London Fashion Week this year, has also designed the Samsung Galaxy VIP Lounge at Somerset House. Using a three colour palette, the design of the space is a fusion of bold architecturally inspired floors and inset display walls which feature the same chevron pattern that Nicholas has incorporated into the accessories and his creative design for London Fashion Week, which currently adorns marketing and branding materials throughout the show.
The Samsung Galaxy VIP lounge incorporates a geometric graphic carpet, mirrored bars and diamond back lit optical displays, housing a number of brand new products from Samsung, including the GALAXY Gear and GALAXY Note 3, which visitors have a chance to play with before they even hit the shops. The space is being used for a series of events and as a blogger and media lounge throughout London Fashion Week. As well as being able to use work stations, bloggers and press have access to wireless and the space to do live pieces to camera.
Samsung, which has teamed up with the British Fashion Council (BFC) for the second year running, is an Official Sponsor at London Fashion Week (LFW) from Friday 13th – Tuesday 17thSeptember 2013. Samsung’s premium mobile devices – including the GALAXY Note 8.0 and GALAXY S4 Zoom – have been integrated throughout the showcase, used by key London Fashion Week staff on-site and at the concierge desks, as well as being made available for use in the press lounges and information points.
The GALAXY Gear is a companion device that is set to become the ultimate fashion icon, bridging the gap between the mobile and fashion worlds as the world’s first truly wearable technology. The GALAXY Gear is compatible with the GALAXY Note 3 smartphone, Samsung’s latest update to the GALAXY Note product line, which is thinner and lighter and boasts a larger screen, improved battery life and even better S Pen.
Nicholas Kirkwood said: “I am excited to partner with Samsung for the second time to create an exclusive accessory for the Samsung GALAXY Note 3. When designing the case, I looked to create something that reflected both the quality and creativity of Samsung whilst also mirroring the artwork seen in my creative for London Fashion Week."
Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung, said: “Technology is becoming more deeply linked with the creative processes of fashion designers and artists – both enabling and empowering them in their creative process. Partnering with Nicholas Kirkwood, the creative genius and renowned shoe designer, the Samsung GALAXY Note 3 can offer an additional inspiration to our fashion-conscious customers. I think this partnership brings an exciting dimension to our involvement in this year’s London Fashion Week and we’re looking forward to hearing what our customers, partners and visitors to Somerset House think.”
These latest collaborations continue to showcase the increasing fusion of fashion and technology and follows Samsung’s previous involvement in London Fashion Weekend last year, Fashion Fringe in 2011, Vogue Fashion’s Night Out and men’s tailor Spencer Hart.
Notes to Editor
London Fashion Week is organised by the British Fashion Council.
About Nicholas Kirkwood
Nicholas Kirkwood launched his debut collection in Spring 2005 to challenge the conventions of woman’s luxury footwear. The collection of architecturally inspired pieces with a blend of genres subverting the relationship between tradition and modernity received great reviews from industry insiders. Beyond his label, Nicholas has worked alongside established and emerging brands to create shows for their runway shows, such as Fendi, Erdem and Peter Pilotto. Since he launched his collection, Nicholas has won much critical acclaims for his work and perspective.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.