Juun.J incorporates Samsung’s latest technology into their creative process and runway show at Paris Men’s Fashion Week
Paris, France - January 17, 2014 - Samsung Mobile and renowned menswear designer Juun.J, announced today their collaboration to integrate innovative technology and high fashion at Paris Men’s Fashion Week. Inspired by the reinterpretation of traditional ideas and the resulting conception of innovative, street culture, Juun.J has created prestige slink leather covers for Samsung’s Galaxy Note 10.1 2014 edition. The two custom book cover designs as well as Samsung’s newly announced tablet, the Galaxy NotePRO (12.2), were showcased by the models on the Juun.J runway as complementary accessories to the collection, marking Samsung Mobile’s first step into the men’s fashion world.
“Mobile technology has become an integral element of personal style and is now influencing fashion more than ever before,” said Juun.J, creative director. “This collaboration offers me the chance to demonstrate the inspiration behind my designs seen on the runway, while showcasing how technology and innovation are central to my daily business and the creative process behind my collections.”
The Galaxy NotePRO (12.2) and Galaxy Note 10.1 2014 edition represent Samsung’s premium tablet offerings. Both devices provide an outstanding viewing experience on a large screen with a crisp, clear display, a sleek design with creative S Pen capabilities and various productive multi-tasking tools. The Galaxy NotePRO (12.2) made its first fashion week appearance on the Juun.J runway, following Samsung Mobile’s recent announcement of its PRO tablet line at CES last week.
A short collaborative film will be released through Samsung Mobile’s YouTube channel documenting Juun.J’s journey from his creative process and fashion week preparation to the presentation of his collection on the Paris runway, integrating Samsung technology and devices along the way.
To view more about this collaboration, visit http://samsungmobilepress.com and the Samsung Mobile YouTube channel (http://www.youtube.com/user/SamsungMobile).
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Samsung is transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. Samsung Electronics employs 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
Juun.J is a global designer brand that is shown at Paris Men’s Fashion Week. Juun.J’s decidedly modern approach to design is deeply rooted in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this “Street Tailoring.” You can see Juun.J in more than 70 stores including Harrods, Barneys, Opening Ceremony, Doverstreet Market, 10 Corso Como and Joyce. Visit www.juunj.com for more information.
About Samsung Everland Fashion Division
Samsung Everland Fashion Division is the largest Fashion company in Korea and strives to be a global company by reaching beyond clothing into art and culture, aiming to help design people’s lives. Samsung Everland’s portfolio includes men’s, ladies, casual, accessories, Imported, and SPA brands. Samsung Everland has $1.8B in revenue and operates in over 1,500 stores. To discover more, please visit www.samsungfashion.com
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