Eurosport Launches Android App to Extend Pan-European Mobile Reach

Samsung partners launch with Olympic Games promotion

Eurosport is to make its popular mobile streaming app available to Android users for the first time today, and has signed Samsung as exclusive launch partner.

Sports fans with Android devices across Europe* will be able to download the Eurosport Player app, to access live simulcasts of both Eurosport and Eurosport 2 TV channels.

Customers will be able to watch the London 2012 Olympic Games as well as live cycling from the Tour de France, motorsports, football, snooker, wintersports and live tennis action from US Open tennis Grand Slam.

The arrival on the Android platform is also expected to open up new audiences for Eurosport's commercial clients.

As part of the Android launch initiative Samsung customers who purchase a GALAXY SIII will receive a month long promotional subscription to the Player app to experience Eurosport’s comprehensive London 2012 Olympic Games coverage. (1 month promotional period begins on July 14th for 30 days until August 12th)

Customers can learn more about this offer by visiting Galaxys3.eurosportplayer.com.

Samsung, which is a Worldwide Olympic Partner, is also extending its promotion with Eurosport during the London 2012 Olympic Games.

Viewers can win Samsung GALAXY SIII's by answering questions posed on Eurosport’s daily Olympic TV show “Together to London” via the Londonbuzz.Eurosport.com digital hub and use the online site to interact with athlete guests on-air.

Laurent Eric Le Lay, Eurosport Chairman & CEO, said: “The Eurosport Player app demonstrates how we are putting mobile at the core of our online development. We have received positive feedback from sports fans who have downloaded the app and are delighted to be able to now make our unrivalled content available to Android users. Eurosport continues to attract strong audiences across all its available screens, TV, PC, mobile and tablet and with such an exciting summer of sport ahead we are able to help fans follow the action wherever they are.”

Young Hee Lee, SVP and head of global marketing at mobile communications business said, "We are excited to be taking part in London 2012 Olympic Games and partner with Eurosport to promote the new GALAXY SIII to sports fans. I hope our customers will enjoy the mobile experiences Samsung is providing via the Eurosport Player app.”

The Eurosport Player app for Android is available for download today, on the Google Play app market

https://play.google.com/store/apps/detailsid=com.eurosport&hl=en via a monthly pass costing 5.90 euros,

or on Samsung Apps for GALAXY SIII users

http://www.samsungapps.com/topApps/topAppsDetail.ascategoryId=G000016428&productId=G00007114287.

A Eurosport Player app is already available on the iOS operating system. The Player is also on PCs, and offers additional exclusive content and access to VoD.

All Player app versions are available at http://www.eurosportplayer.com

*France, UK, Ireland, Germany, Austria, Sweden, Norway, Finland, Denmark, Spain, Poland, Russia, Belgium, Netherlands, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Israel, Latvia, Lithuania, Luxembourg, Malta, Portugal, Romania, Serbia, Slovenia, Slovakia, Switzerland and Ukraine.

About Eurosport Group

The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 129 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 59 million households in 18 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 17 countries in the region and launched an HD channel in September 2011. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe's n°1 online sports destination, has up to 19 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile applications are available in 10 languages. Eurosport Player, Eurosport's web TV service, provides LIVE and on-demand sports to fans' PCs in 52 countries and the Player mobile application is available in up to 18 countries. Eurosport Events is the group's expert division in the management and promotion of international sporting events.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung also supports the Olympic Torch Relay and hosts the Samsung Mobile Explorers to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the IPC in the category 'Mobile Telecommunications'. The partnership was launched on the eve of the Torino 2006 Paralympic Winter Games, which Samsung supported as an Official Games Partner for the first time ever.