In a provocative advertising campaign showcased exclusively in ‘Vogue,’ the Samsung GALAXY S4 brings out the true essence of punk by combining radical technology and design with the radical heritage of punk fashion
In a provocative advertising campaign showcased exclusively in ‘Vogue,’ the Samsung GALAXY S4 brings out the true essence of punk by combining radical technology and design with the radical heritage of punk fashion.
• For more information about this campaign, please visit:www.samsung.com/GalaxyS4/Punk.
About the Campaign
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has partnered with Moda Operandi, the global luxury e-retailer, to bring to life the inherently rebellious nature of the punk era. The campaign supports Samsung GALAXY S4, which has been officially announced on March 14, 2013. On the occasion of The Costume Institute’s exhibition Punk: Chaos to Couture at The Metropolitan Museum of Art, Samsung introduces the cutting edge innovation created for the GALAXY S4 to the fashion world. The result is a powerful and provocative advertising insert showcased exclusively in Vogue.
The campaign showcases select pieces from Moda Operandi’s exclusive punk collection that celebrates Punk: Chaos to Couture, with clothing by designers, some of whom are included in the exhibition. Included in the campaign are key pieces designed by Givenchy, Thom Browne, Moschino, Eddie Borgo and Balmain worn by Anja Rubik. The fashion photographs are themed around stunning features of GALAXY S4 which come alive on Vogue’s interactive tablet issue, a campaign video full of punk spirit, and a behind the scenes video of the photo-shoot production.
PUNK: Chaos to Couture is made possible by Moda Operandi. Additional support is provided by Conde Nast.
[Full Vogue insert visuals and descriptions]
(Download all Vogue inserts from https://www.yousendit.com/download/UVJnT0NkWkJ1Yk9LRmNUQw)
(From left to right)
1. Givenchy’s punk collection piece with Samsung GALAXY S4 in rebellious punk spirit – defying what’s possible
2. Samsung GALAXY S4, a radical in technology and design, applauds the innovation of another renegade era. Punk collection pieces by Thom Browne, fashion shot inspired by GALAXY S4 drama shot
3. Moschino and Eddie Borgo’s design are featured with GALAXY S4’s new feature – to touch and navigate with gloves on.
4. Balmain in GALAXY S4’s Black Mist and White Frost color The punk collections are provided exclusively by Moda Operandi.