New exclusive fashion accessories collaboration allows individuals to express their personalities and tastes
SEOUL, Korea – May 8, 2014 – Samsung Electronics Co., Ltd, the global leader in mobile technology, today announced the launch of “Swarovski for Samsung,” an exclusive collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit.
The "Swarovski for Samsung" collaboration comes on the heels of a successful accessory partnership between the two brands during Mercedes-Benz Fashion Week in New York this past season. The collection marks the first time in more than 100 years that Swarovski has participated in a collaboration of this scale, where it fully integrates its branding into the collection.
"With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes."
The collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms is a distinctive union of Swarovski craftsmanship and Samsung technological expertise. Using a patented application process, Swarovski Crystal Fine Rocks are completely integrated into the back cover of the Galaxy S5, while two crystal effects are merged into one motif as an extra design feature. The new cover design will be available in Vibrant Blue and Mystic Black.
The Gear Fit Charm Sliders have been specially designed to provide users with the ultimate versatility in their wearable technology experience. The charms are available in a wide variety of colors and styles, each easily customizable with mix-and-match capabilities that enable people to embrace their personal tastes, even as they change for different occasions. Bar colors include Brown, Golden Shadow and Crystal. Dangle styles feature Siam Heart, Light Rose Heart, Crystal Skull, Anthracite Skull, Crystal Star, Blue Star and Golden Shadow Lips.
The "Swarovski for Samsung" collection will be available on the Samsung online store at http://store.Samsung.com beginning May 8 in Korea and pre-sales in China. Online availability in the United Kingdom will begin shortly thereafter. Starting May 22, availability will extend to offline Samsung stores.
"Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection," said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional.
For more product information, please visit www.samsungmobilepress.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people.