Swarovski Extends "Swarovski for Samsung" Collection with the New Samsung Gear S
Samsung collaborates with Swarovski to design an exclusive strap to complement the chic design elements of the Gear S
Seoul, Korea – September 2, 2014 – Samsung Electronics Co., Ltd. and Swarovski, the global leader in cut crystal and fashion jewelry, today announced the release of the Samsung Gear S Strap, the latest addition to its “Swarovski for Samsung” collection. This exclusive collaboration represents a distinctive union of Swarovski craftsmanship and Samsung technological expertise. The stylish Gear S Strap adds a striking radiance to the Samsung Gear S, the most up-to-date smart wearable device enhancing the smart wearable experience.
“One of the key aspects in wearable devices is providing diverse options for consumers to freely express their own taste and style,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Our ongoing collaboration with Swarovski as demonstrated in the new Gear S Strap, allows us to stay ahead of trends and on the cutting-edge of design and style.”
The Samsung Gear S Strap is adorned with Swarovski cut crystals that perfectly complement the chic, curved design of the Gear S. It is made with a completely new Swarovski product, Crystal Fine Mesh, just launched in September 2014. This new innovative product integrates the crystals directly into the Strap’s metal mesh making it one of the most exclusive products in the Swarovski assortment. Swarovski’s Crystal Fine Mesh is already being used by top brands in the fashion industry. This unique accessory provides Samsung Gear S users with an exclusive opportunity to revel in fresh forms of self-expression through their wearable device.
“Samsung and Swarovski share a commitment to bringing high-quality, highly desirable products to the consumer market,” said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional. “Together we will continue to write the success story we began with the 'Swarovski for Samsung' collection.”
The Swarovski Gear S Strap will be available on the Samsung online store and at experience stores starting in October. In addition, the “Swarovski for Samsung” collection will further expand with back covers for Samsung’s next flagship device.
For additional product information on the Gear S, please visit www.samsungmobilepress.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people.