Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of REX, a new series of smart feature phones that combine intelligence and capability to deliver an accessible, next-generation mobile experience for all.
“As the number one mobile leader and innovator, we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the REX series across a number of the world’s fastest growing markets,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. “REX devices are designed to seamlessly prioritize and consolidate essential mobile functions that matter most to customers across diverse markets. The result is an extraordinary end-to-end mobile experience with the best value for money.”
The Samsung REX series consists of four devices: REX 90, REX 80, REX 70, and REX 60. Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles at a highly affordable budget. Merging advanced functionality and intuitive usability, the REX series delivers practical solutions to complement daily mobile needs. Its responsive QVGA touch-screen user interface with intelligent features is designed to deliver a simpler, intelligent user experience for those who value the essentials.
Other features include:
- Intuitive and easy full touch UX : The simple, user-friendly Touchwiz interface makes it easier to navigate your mobile
phone. Menu choices are organized into icons arranged 4x4 on the large display for easy viewing. Access to social
networking services is just a click away, and practical widgets offer easy access to weather and other frequently-used
applications.
- Stylish and compact design : The curved design of the Samsung REX series is inspired by the aesthetics of nature. Its
compact size gives users a comfortable grip and allows convenient one-hand operation. The brushed metal frame,
organic nature-inspired design, and delicate back cover create a modern, sophisticated look that will fit perfectly with
your personal life.
- Dual SIM Always-On : Customers who want to keep their personal and work calls separate will enjoy the convenience
of Dual SIM on the Samsung REX series, offering the functionality of having two phones with just one mobile unit. To
ensure no calls are missed, Dual SIM Always On allows you to receive calls on one SIM even when you are on the
phone using the other. The Samsung REX series allows you to switch between a maximum of five SIM cards without
rebooting your mobile. Ideal for business trips to different coverage areas or for those wanting more flexibility between
calling plans, the Dual SIM feature puts you in control of your mobile experience.
- Essential mobile intelligence : Featuring all the essentials for an intelligent mobile experience, the Samsung REX
series guarantees fast web-browsing and app support through the Opera Mini. By doing so, the REX series enables
seamless communication through social networking and messaging services, including the cross-platform ChatOn,
which means users can remain connected with their friends at all times.
"Feature phones continue to represent a large opportunity for mobile handset makers, especially in price-constrained emerging markets,” said Ian Fogg, senior principal analyst, mobile and telecommunications research at IHS. “IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013. Entry-level smartphones must compete with ever smarter touch screen feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones but at an even more compelling price."
A clear indication of Samsung’s commitment to pioneering mobile communication growth across the emerging markets, the REX series devices will drive the “new normal” in future full-touch feature phone development.
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