Samsung Expands the GALAXY S III Range with a Collection of New Colours Inspired by Nature
August 28, 2012
Following the successful launch of the Samsung GALAXY S III, Samsung Electronics Co., Ltd extends the handset’s range through a new collection of colours for this human-centric smartphone. The new colours take their inspiration from the Earth’s richest materials: Amber Brown, Garnet Red, Sapphire Black and Titanium Grey.
Elegant, intelligent and stylish, the Samsung GALAXY S III is designed for humans and inspired by nature. This design ethos is brought to life through the new colour variants, which are all derived from man’s relationship with natural materials and perfectly compliment the handset’s organic experience. The phone adopts a pure and clear material called Hyperglaze on the back cover casing. The material’s rich properties underneath create the illusion of dual colours, adding depth to the design as well as elevating the phone’s aesthetic look.
The Samsung GALAXY S III boasts a carefully crafted organic appearance with gently curved lines and clean, soft features which are accentuated by these latest colour options:
＊ Availability of colours will vary depending on the country and carrier/retailer.
• Amber Brown＊: Inspired by the mysterious and unique gem, which was believed to sustain the secrets of the earth inside it. The deep, rich colour of Amber Brown redefines the classic colour and emphasizes the beauty of the advanced organic design of the GALAXY S III.
• Garnet Red＊: Rare and special, the gemstone Almandite Garnet was worn as an amulet by the ancient Egyptians who believed the stone contained protective powers. Garnet Red holds the delicateness and elegance of Almandite Garnet, in line with the GALAXY S III’s soft curves and smooth lines.
• Sapphire Black＊: A colour that adds the mysterious power of dark stones to the refined, deep sophistication of the colour black, Sapphire Black is inspired by the stones used by the ancient people of India and Persia for protection, with the belief they strengthened one’s willpower.
• Titanium Grey＊: Inspired by the colour grey as a symbol for intelligence, insight and curiosity, all of which are embodied within the design of the GALAXY S III. Titanium Grey expresses the feeling of modernity and wisdom bringing a futuristic element to the handset.
Minhyouk Lee, VP and lead designer of GALAXY S III at Samsung said “Every inch of the Samsung GALAXY S III has been created to reflect the natural elements that inspired its ergonomic design, from the softly shaped curvature to the minimized bezel. By expanding the colour range of the GALAXY S III we are continuing to evolve the Minimal Organic design theme of the handset. The colour options we have added evoke the phone’s emotional and natural aspects in a very simple but effective way”.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com