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Samsung Mobile PIN, Premium Pop-up Experience Space launches to introduce the GALAXY S III


May 25, 2012

An innovative destination inviting customers to experience Samsung’s smart mobile devices

 

LONDON, UK, May 25th – Samsung Electronics Co., Ltd, a global leader in wireless communications, today announced the launch of the Samsung Mobile PIN, an innovative new space that will be one of the first European locations to sell  the GALAXY  S III,  starting in London from May 29th.

To celebrate the launch of its new flagship smartphone, the GALAXY S III, Samsung Mobile PIN offers the first premium pop-up experience space. The Samsung Mobile PIN will encourage consumers to fully interact with the latest intuitive technology and to try out Samsung solutions. The conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map.

Younghee Lee, Samsung’s Senior Vice President and Head of Global Marketing at Mobile Communications Business, said, “We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products”.

Visitors to the Mobile PINs will meet fully trained staff members who are on hand to share their product knowledge and provide demonstrations, allowing customers to try out Samsung’s smart mobile devices, functions, services, and apps.

The first two Samsung Mobile PINs will open on May 29th in London at Westfield Shepherd’s Bush and Old Spitalfields Market.  During the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park.


Samsung Mobile PIN Design

Samsung Mobile PIN is a unique glass-housed engineering marvel that is easily moved to different locations. One of the more prominent exterior features of the PIN is its walls, built with a two-way customized mirrored glass. Within the PIN, the furniture has been specially designed for showcasing the product experience and for being flexible and expandable to fit perfectly in any location.

 
Additional Events

Visitors are also invited to participate in events surrounding the Mobile PIN, such as the GALAXY Studio event. Using the GALAXY S III and GALAXY Note, customers will have a hands-on opportunity to learn more about the unique and fun features in Samsung smartphones. Visitors will be able to compete in events like a drawing competition using the GALAXY Note.


Samsung GALAXY S III

Designed for humans and inspired by nature, the GALAXY S III is a smartphone that recognizes your voice, understands your intention, and lets you share moments instantly and easily.

This sleek and innovative smartphone has enhanced intelligence to make everyday life easier. With Samsung GALAXY S III, you can view the content like never before on the device’s 4.8 inch HD Super AMOLED display. An 8MP camera and a 1.9MP front camera offer users a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly. The GALAXY S III is powered by Android™ 4.0, Ice Cream Sandwich, with enhanced usability and practicality to make life easier. Packed with intuitive technology, the GALAXY S III delivers a uniquely personalized mobile experience.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit  www.samsung.com






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